A specialist in digital media, both as a practitioner and an executive, Liam has led various technology businesses from startups through to more established such as country leader for Facebook ANZ.
Liam has a deep understanding of the business of digital technology and media, particularly the commercialisation of digital assets.
Liam has extensive experience managing teams, P&Ls, and high-growth companies and is skilled at navigating ambiguity.
He is also an adequate tennis player, runner and writer.
Liam is a seasoned consultant specialising in monetising media assets and AdTech, with a strong emphasis on Go To Market readiness, sales, and positioning.
With a diverse background in media, platform, and adtech, Liam has gained a deep understanding of digital marketing and its complexities.
Passionate about high-growth businesses and contemporary management, Liam also enjoys writing and exploring the digital landscape.
As the Non-Executive Chairman of Civic Data, he brings his expertise and insights to help businesses navigate the rapidly evolving world of privacy and digital marketing, ensuring they stay ahead of the curve.
Linkedin - https://www.linkedin.com/in/liam-walsh-6915b94
Email - Liam.walsh@civicdata.com.au
First-party data will continue to be the gold standard for targeting, as third-party data becomes subject to tightened privacy rules and increased government scrutiny. First-party relationships will become vital and should be a top priority for all advertisers, as there is minimal disruption to cookies in first-party contexts. Our team can help you design, implement and manage a privacy-first framework to help future-proof your brand
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