SAM LI
BUSINESS SOLUTIONS ARCHITECT
Sam was first introduced to the world of Marketing by working with Hainan Airlines, one of China’s largest airline companies. Subsequently, Sam transitioned to technology by becoming a robotics process automation developer at Westpac. Working in a small, agile team with proper organisational governance has led him to gain valuable experience in gathering business requirements and understand project management at a granular level.
This unique intersection of experience allows Sam to operate in the hybrid Tech BA/PM role at Civic Data to great effectiveness, not only managing projects and gathering business requirements but also having the base technical foundations to be able to better communicate between business and technical teams.
About Sam Li
Sam was first introduced to the world of Marketing by working with Hainan Airlines, one of China’s largest airline companies. Subsequently, Sam transitioned to technology by becoming a robotics process automation developer at Westpac. Working in a small, agile team with proper organisational governance has led him to gain valuable experience in gathering business requirements and understand project management at a granular level.
This unique intersection of experience allows Sam to operate in the hybrid Tech BA/PM role at Civic Data to great effectiveness, not only managing projects and gathering business requirements but also having the base technical foundations to be able to better communicate between business and technical teams.
Contact Sam
Linkedin - https://www.linkedin.com/in/samzyli
Email - sam.li@civicdata.com.au
Meet your privacy, first martech specialists
First-party data will continue to be the gold standard for targeting, as third-party data becomes subject to tightened privacy rules and increased government scrutiny. First-party relationships will become vital and should be a top priority for all advertisers, as there is minimal disruption to cookies in first-party contexts. Our team can help you design, implement and manage a privacy first framework to help future proof your brand
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